Friday, January 28, 2005

Mold magazine

Key Communications, a B2B publisher in Garrisonville, VA, is launching a magazine for the building trade called "Mold and Moisture Management."
I'll try not to be snide about the press release, which says the controlled-circulation publication "debuted to excellent reviews." Public-relations writing is supposed to be a bit over-the-top.
Journalism writing is supposed to be something else entirely. And I trust that the all-woman editorial staff at Mold has the skill to create a magazine free of hyperbole.
Mold joins other Key publications such as USGlass and Shelter.